外贸邮件开发信模板分类(外贸发邮件开发客户)
今天给各位分享外贸邮件开发信模板分类的知识,其中也会对外贸发邮件开发客户进行解释,如果能碰巧解决你现在面临的问题,别忘了关注本站,现在开始吧!
本文目录一览:
外贸开发信十大模版
外贸开发信是每一个外贸人都绕不过去的事物。虽然开发信的回复率受很多因素的影响,但是回复高的开发信总有可圈可点的内容。
很多外贸人会注重使用“模板”,其实完全没有必要。
根据公司的产品、客户的情况,自己写出的开发信,才是最好的。同时真正优质的外贸开发信可以持续给外贸人带来非常丰厚的回报。
因此,针对开发信的撰写,外贸人应该好好下一番功夫。
下面我们就来说说开发信的写作技巧与案例~
开发信写作注意点
1. 邮件的标题
2. 3C原则(Clarity、Conciseness、Courtesy)
3. 目标导向
4. 注重细节
邮件写作案例
这是一个美国客户,询问了我们一款电竞椅的价格。我们的业务员报价之后,客户没有反应,跟踪了几次依然没有回应。忽然有一天,客户问我们的工厂是不是在安吉,得到我们的确定后他说要来工厂参观拜访。
见面后,客户在工厂看了一番,没有留下名片就走了。客户回去后依旧没有任何动静,也不与业务员联系。
相信这样的场景很多外贸人都经历过。
经过各方面考量,我们还是决定继续跟踪这位客户。通过对客户进行背景调查后,我们了解到了客户的相关信息。同时我们也需要考虑到美国的实际情况。
以上述信息作为切入点,我们又给客户发了一封邮件,这次我们收到了回复。
Hi XX,
Hope this email finds you well.
Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places.
We will have the full information at the end of this month, I will update to you in time. (客户回复:OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.)
By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.(客户回复:I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.)
Have a nice day!
Best Regards Wishes
Ivan
从客户的回复中,可以提炼出三点:他与三家工厂在合作;现在不是他的采购期;2018年12月底之前他不需要电竞椅。
虽然没有成功签单,但是这封邮件也达到了想要的结果。我们收到了客户的回复并且知道了客户目前的情况,以及他的采购周期和时间。接下来就需要根据他给出的时间在合适的时候加强联系。
总而言之,在开发海外客户的过程中,写好开发信很重要。
当你的邮件内容严谨而礼貌,并且戳中了客户的点,与他们的想法或者顾虑相切合,你就有很大机率引起客户的关注,从而获得回复。一旦与客户建立相对稳定的联系,订单指日可待!
外贸英文开发信范文
英文开发信如果写的有特点的话,在外贸上也许能够开发更多客户呢?下面是我给大家整理的外贸英文开发信范文,供大家参阅!
外贸英文开发信范文1
Dear Sir,
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.
Anyway,you could find some other items which you can also put on your market.
Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win business relations with you.
Many Thanks Best Regards
外贸英文开发信范文2
Hello ,
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I’m not sure if I can help you but I have a few suggestions re email marketing.
• If you send emails to new companies I would include a list of customers that you currently export to in various countries
• I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
• Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,
外贸英文开发信范文3
I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.
As a professional manufacturer, I would like to introduce our products to you and offer you a quote.
We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at
We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.
Sincerely yours,
外贸英文开发信范文4
We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.
Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.
Wish you enjoy a great day!
外贸英文开发信范文5
We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are
welcome to visit our website which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
Best regards,
Dafu Wong
外贸英文开发信范文6
Company:
Add:
Contact:
Tel:
Fax:
URL:
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win business relations with you.
Many Thanks Best Regards
外贸英文开发信范文7
Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.
From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.
We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East Europe markets.You may also visit our online company introduction, which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,
Mickel Liu
外贸邮件范文?
邮件是外贸人与客户沟通的常用方式,那么如何使用邮件从0到1的开发大客户呢?
先来看下面这封开发邮件,也许你也正在套用着相同或者相似的模版,赶紧刹车,别犹豫!
Hello Mr. Jame White
How are you? (分析:“How are you?”的使用本身是没有问题的。虽然我们从小学就学习这样的问候方式,但是这句话在很多国家并不太常用。)
We know your company from the internet and we know that your market is in the LED lighting field in Poland. (分析:本句想表达的逻辑没有问题,但是写法和语法欠妥。“from the internet”会给人不尊重和被骚扰的感觉,可以改为具体的询盘。)
We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company. (分析:本句话的句式非常普遍,表达的内容也很笼统。如果公司真的是行业领军企业,可以使用一些实际的数据去证明。)
Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them. (分析:比较空泛的描述,给客户带来的感受不强烈。这部分可以考虑使用具体的数字来表达。)
We will offer you the best price and quality, please go to our website for more details, www.***.com (分析:第一次发邮件最好不要加上网址,防止被系统当成垃圾邮件拦截。)
Can you introduce your company to us, or your target products market, thank you. (分析:这句话不太妥当。第一次邮件客户没有义务也不会很愿意回答你的问题)
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. (分析:本句较为空泛,没有实际的含义。)
Best Regards
Alice (分析:签名缺少内容。)
对于邮件内容,文中已经给出了一些分析。
虽然这封邮件在语法和句式上没有什么问题,并且在前几年可能可以被奉为“开发信经典模板”,但是如今这样毫无亮点的写法已经远远不能吸引现在的客户,邮件发出去后也不会有好的效果。
我们再来看看根据分析修改后的邮件:
Dear Jame
Hoping this email finds you well. (非常地道的美式问候语。)
We know your company is in the LED market from our customer data as the main distributor in European market. (“from our customer data”可能引起客户的思考:之前是否问过价格或拿过样品甚至很久之前是不是合作过。这样的话术不会给客户带来骚扰的感觉。)
We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department. (用实际数据表明公司的地位与规模。)
Please contact me for any further information, free samples would be sent to you in our promotion seasons now. (该句有两个优点:1. 邮件通篇主动语态,但是这句话是被动语态,阅读起来可以让客户感觉到节奏的变化;2. “free samples”、“promotion seasons”刺激客户尽快联系索要样品或下单。)
Have a nice day!
Best Regards
Alice
Company
Tel/Whatsapp
Web
(结尾签名内容完整。)
修改后的邮件明显更加简练,同时话术表达在无形中引导客户进一步联系。
但是该邮件还是有些简单,在实际的邮件中,我们应该针对特定的产品与当前情况增添较为详细的内容。
邮件写作案例
这是一个美国客户,询问了我们一款电竞椅的价格。我们的业务员报价之后,客户没有反应,跟踪了几次依然没有回应。忽然有一天,客户问我们的工厂是不是在安吉,得到我们的确定后他说要来工厂参观拜访。
见面后,客户在工厂看了一番,没有留下名片就走了。客户回去后依旧没有任何动静,也不与业务员联系。
相信这样的场景很多外贸人都经历过。
经过各方面考量,我们还是决定继续跟踪这位客户。通过对客户进行背景调查后,我们了解到了客户的相关信息。同时我们也需要考虑到美国的实际情况。
以上述信息作为切入点,我们又给客户发了一封邮件,这次我们收到了回复。
Hi XX,
Hope this email finds you well.
Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places.
We will have the full information at the end of this month, I will update to you in time. (客户回复:OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.)
By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.(客户回复:I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.)
Have a nice day!
Best Regards Wishes
Ivan
从客户的回复中,可以提炼出三点:他与三家工厂在合作;现在不是他的采购期;2018年12月底之前他不需要电竞椅。
虽然没有成功签单,但是这封邮件也达到了想要的结果。我们收到了客户的回复并且知道了客户目前的情况,以及他的采购周期和时间。接下来就需要根据他给出的时间在合适的时候加强联系。
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